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          Love Don't Cost A Thing...
But It Won't Build Your Credit History

By: Megan Gearheart

College means many things…moving into a dorm room, tackling
challenging academics and starting the next phase of adulthood. It also
marks the beginning of independent financial life.

According to the Nellie Mae
Foundation’s 2009 study, eighty-four
percent of undergraduates reported
owning at least one credit card and
half of college students own four or
more cards. Undergraduates college
students carry notoriously high
credit card balances. In fact, college
seniors graduated with an average
credit card debt of more than $4,100
and close to one fifth of seniors
carried balances greater than $7,000.

So how do students get these credit cards? Direct solicitations, such as
postal mail offers, and email, are responsible for fifty-eight percent of
sources for a student’s first card. The frequency of contact students have
with credit card offers tempt individuals into accepting cards they might
not be able to understand or use responsibly. Nellie Mae reports that forty
percent of students surveyed said they had charged items knowing they
didn’t have the money to pay the bill, and only seventeen percent of
students said they regularly paid off all their card balances each month.

Carl Martellino, Head of the Career Development Office at California’s
Pomona College, conducts an annual personal finance seminar on
campus. His advice for incoming college students? Wait. “When you
decide to open a credit card, stick with one card. It will allow you to build
your credit score.” He recommends owning at least one card with a low
limit, thereby discouraging overspending. Martellino advises that a credit
card can be helpful to building healthy credit.  However, it will only be
helpful if you follow a few basic rules. Martellino says to “try to pay it off
each month, or keep a small balance for six months at a time.” A small
balance will show creditors that you are able to pay off debt responsibly.
It’s also important for those opening credit cards to be well informed on
the process and workings of a credit card. “The best way to avoid falling
to credit card marketing is by being an informed consumer,” said Dr.
Franklin Potts, Associate Professor of finance at Baylor University in
Texas.
To better aid young people navigating the credit world, President Obama
signed the Credit CARD Act in May of 2009. His goal was to foster an
informed citizenry, and protect consumers. The CARD Act, which stands
for Credit Card Accountability Responsibility and Disclosure, aims “to
establish fair and transparent practices relating to the extension of credit
under an open end consumer credit plan, and for other purposes.” Credit
card companies have until February 22, 2010 to comply with the
regulations set forth by the legislation.
Changes will be made in three key areas: Credit for young consumers,
college interaction with credit card companies and regulations regarding
college students under twenty-one.
Specifically, as of February 22, 2010, credit cards are banned for
consumers under the age of 21 unless those individuals have adult co-
signers or show proof they have the means to repay their debts. Until an
individual turns twenty-one, prescreened credit card offers cannot be
conveyed via mail or any other means.

At the moment, some colleges and universities have contracts in place
with credit card marketers. These contracts allow access to student and
alumni contact information. The CARD Act will require full disclosure of
the existence and details regarding their partnerships with marketers.
This step will increase transparency between parents, students, and
educational institutions.

Finally, the new law bans free goods and services as incentives to sign up
for credit cards on or near campuses at college-sponsored events. It is the
hope that these changes will lead to a greater understanding among
students that using credit cards is not as simple as it appears. Increased
understanding will also increase responsibility among users and
hopefully lead to less debt for consumers.

For more information on building credit and healthy financial habits, the
financial firm Charles Schwab offers the following link with general
advice on increasing a credit score:http://www.schwab.
com/public/schwab/research_strategies/market_insight/financial_goals/
financial_planning/boost_your_credit_score.html?cmsid=P-
3062245&lvl1=research_strategies&lvl2=market_insight Also consult
campus administrators for other resources at school or within the
community.

With the freedom offered in college life comes great responsibility.
Financial decisions made by students during those four years will
determine the rest of their fiscal lives. Use that longevity for a head start
in positive habits. Money may not buy happiness, but debt is no fun
either. Protect yourself by making informed choices.